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Why we exist
Across Asia, warehouses and yards are full of capable equipment that has simply stopped moving — too much friction to value it, list it, and find the right buyer. The value is real; the process is broken.
SurplusLoop closes that loop. Instead of a rigid form-filling portal, a single autonomous agent handles the messy middle end-to-end — so a seller lists once, and the asset finds its next life without the busywork.
01
Who We Are — The SurplusLoop Standard
SurplusLoop is an AI surplus management company built for organisations that hold more industrial value than they can see. The SurplusLoop standard is disciplined asset records, honest condition data and controlled buyer visibility — so surplus is handled as a managed asset class rather than a clearance exercise.
02
Driving Sustainable Surplus Liquidation
Vision
One system where every machine, unit and spare part re-enters productive use instead of depreciating in storage.
Mission
Driving liquidity, yield and perpetual productivity from every surplus.
Sustainable liquidation means both outcomes at once: recovered working capital for the seller, and a longer productive life for the asset.
03
The High Cost of Unlocked Idle Assets
Idle assets are expensive in ways that rarely appear on a single line of a report. Capital stays locked, condition degrades, storage and insurance continue, and the window in which an asset holds its value quietly closes.
01
Surplus is scattered across sites, spreadsheets and systems, so it is never seen as a portfolio.
02
Unused assets lock working capital and lose value while they wait for a decision.
03
Weak buyer matching turns recoverable value into write-offs and disposal cost.
04
Next-Gen AI Surplus Management OS
SurplusLoop is a next-generation AI surplus management operating system. It runs one continuous loop across five stages — identify, value, match, transact and measure — so surplus decisions are made on structured data instead of institutional memory.
05
LoopSell, LoopSearch, LoopServe
LoopSell
Asset listing, records and portfolio management for enterprise sellers.
LoopSearch
Requirement profiles, relevance scoring and alerts for matching supply.
LoopServe
Deal concierge for inspection, logistics, documentation and handover.
06
LoopMind — Predictive Valuation & Algorithmic Matching
LoopMind is the intelligence layer beneath all three products. It maintains the asset graph, learns from every valuation and match, and returns predictive valuation ranges and algorithmic buyer matching with the reasoning attached.
Most chatbots can only pick from a fixed menu of pre-coded actions. LoopMind gets a real computer — a secure code sandbox — so it can solve problems no one scripted in advance, from parsing a messy spreadsheet of 50 machines to drafting a ready-to-publish listing.
It runs inside hard safety, scope and cost guardrails — autonomous where it helps, supervised where it matters.
07
Key Milestones, ESG Impact & Circular Metrics
Founded on 3 July 2024 and revenue-generating since commercialisation in January 2025, backed by real transactions and measured circular impact.
>1m tonnes waste avoided · >4m tonnes CO₂e avoided
North star by 2030
Forward-looking targets from the SurplusLoop business plan, not guarantees of future performance.
08
Founder & Strategic Core
SurplusLoop is led by founder and Chief Executive Officer Sereen Teoh, supported by a lean core team of AI, commercial and marketing leads, a flexible specialist workforce and outsourced professional services.
Founder & CEO
25+ years as CEO and Group CFO, spanning audit and assurance, banking and fintech, and B2B2C digital loyalty; ACCA, MIA and MICPA qualified accountant.
Track record
Two years building high-growth ventures from 0 to 1, scaling a platform to 9 million users in five months and raising more than US$300m in strategic capital.
09
Registration, Accreditation & MD Status Compliance
Trust for enterprise buyers and sellers rests on verifiable credentials. SurplusLoop Sdn Bhd is a Malaysian incorporated company, registration number 202401026470 (1572319D).
Government
Awarded by MDEC, the lead agency accelerating Malaysia's digital adoption and economy.
Grant
Awarded by the government agency that empowers startups to accelerate commercialisation.
Investor
Global early-stage venture capital, funded by Khazanah Nasional, Malaysia's sovereign wealth fund.
10
Press Highlights, Industry Recognition & Case Studies
In September 2025 Advancecon and SurplusLoop announced a long-term strategic partnership on AI-driven asset management. The national press covered it in three languages.
Further coverage and case studies to be added
Reserved for verified coverage and customer-approved case studies only.
11
Direct Connect & Advisory Inquiries
For general, media or advisory enquiries, message our team on WhatsApp at +60 19-478 5001, browse the platform at surplusloop.com, or use the enquiry form.
Talk to the SurplusLoop team about about us — we will point you to the right next step.
