The Team Behind SurplusLoop
Sereen Teoh
Chief Executive Officer/Chief Finance Officer
Sereen Teoh is a senior executive leader with over 20 years of experience in business, finance, and digital transformation. She has increased the customer loyalty and acquisition of members for airlines like airasia and VietJet using cutting-edge technologies and creative strategies. She also has extensive experience in the banking sector, with roles at Maybank and CIMB, as well as in audit and assurance at PricewaterhouseCoopers (PwC). Additionally, she served as the Group Chief Financial Officer (GCFO) at Green Packet Berhad, a public listed company with diverse interests encompassing telecommunications, smart devices, Fintech, data centers, smart city and investment portfolio, where she helped with fundraising, M&A, digital banking, investor relations, and finance digitalization. She is a visionary and action-oriented leader who can create value and overcome challenges. She has several professional credentials and affiliations, such as ACCA, MICPA, MIA, ICDM and aims to make SurplusLoop the largest marketplace for surplus supply and demand in Asia.
Adryz Arriffin
Chief Commercial & Marketing Officer
Adryz Ariffin is a highly experienced eCommerce leader with over 11 years of expertise in developing and implementing comprehensive digital strategies at Nike SEA&I and adidas APAC. He has successfully led teams and managed operations across various dynamic markets, including APAC, China, and India. Adryz’s proven track record in driving substantial growth and fostering innovation in the digital commerce sector underscores his strategic vision and leadership. He holds a Master’s degree in International Marketing from Hult International Business School and a Bachelor’s degree in International Relations from Griffith University.
Edwin Fong
Chief Technology Officer
Edwin Fong is a mission-driven leader whose technical expertise, mastery of agile methodologies, and exceptional stakeholder management skills are deeply rooted in his extensive experience in software development and system architecture. His proficiency in AWS infrastructure, mobile & backend development, and scalable solutions is complemented by his hands-on approach to coding and his strategic vision for robust system design. In his previous roles, Edwin led multidisciplinary teams to deliver cutting-edge solutions,showcasing his ability to drive key B2C2B deliveries across continents. Edwin’s commitment to technical excellence is matched by his talent for articulating complex engineering concepts to business stakeholders, ensuring that technological solutions align with business objectives. His adeptness in Agile practices has enabled him to foster a culture of collaboration and innovation, while his experience working with top management across countries within Asia and Europe has been key in mentoring teams to achieve their highest potential and managing stakeholders effectively across all levels of the organization.
